NUPB

How We Got Here

NuPB was founded to bring innovative training products to help everyone in the battle against iron, steel and stones. Whether you’re an occasional athlete or a hardened veteran, our store brings you the passion, the knowledge, and the products you need for your next workout.

We believe that in the battle to move unyielding objects, you deserve all the help you can get! Our aim is to provide innovative, affordable, products of high quality to tip this battle back in the favour of you, the lifter.

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We want to see you crush your workouts and take your training to new heights.

Let NuPB help you set a new PB today!